Bloomington, Minn. (Sept. 25, 2002) -- Could the letters RSM become a household name? RSM McGladrey is hoping so.The accounting and tax giant, which is owned by H&R Block, plans to launch a national branding campaign Oct. 1.
The campaign, which will include radio and print advertisements, will debut in at least six of the firm's 20 markets and is aimed at promoting services and resources the firm has acquired since moving into markets such as Washington, Seattle and Richmond, Va., according to a report by the Kansas City Business Journal.
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