Names such as Accpac, MAS, Timberline, and even Peachtree will soon become a memory as Sage North America chief executive Pascal Houillon announced major rebranding efforts that will result in all of the company’s software becoming simply the company name and a number.
In 2012, Sage will begin marketing and rebranding initiatives to remove the old brand names—beginning with Peachtree likely becoming Sage 50 in the U.S. —in an effort to help increase Sage brand awareness, much the way it has across Europe, according to Houillon. This was the primary focus of the new CEO’s first keynote address as head of Sage North America, at the Sage Summit 2011 in Washington.
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