Sage North America announced a new Sage Net Promoter Score Program for partners, designed to help channel partners provide excellent customer experiences, gain insights into their customers’ needs, and strengthen those relationships.

The Sage NPS Program measures customer loyalty data and subsequent financial impact instead of current loyalty and financial history. According to the business management software and services provider, tracking those score lead to higher retention rates, margins and annual spends. Customers designated “promoters” are more likely to retain a customer over a longer period of time and help generate referrals.

Sage surveys all customers annually to understand how likely they are to recommend Sage and its business partners to their colleagues and professional contacts. The NPS Program provides partners complimentary access to their Net Promoter Score (NPS) and likely to recommend (LTR) score on a quarterly basis.  

"There is no better resource for growing a business than loyal, long-term customers serving as strong advocates and brand ambassadors for potential new customers," stated Donald Deshaies, vice president of channel management and strategy for Sage North America. "We share a common mission with our partners to cultivate compelling customer experiences to create and foster that level of loyalty. Providing exceptional customer experience can make all the difference for a company, brand, and its customers."

The Sage NPS Program follows the company’s rollout of its Sage Advisor Dashboard last year as the latest innovation in the Sage Partner Program. 

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