Sage North America is now offering a Software-as-a-Service application to help nonprofit organizations use the Internet to increase giving, participation and overall support through online donations and registrations.

Known as Sage Fundraising Online, the application will allow nonprofits to create multiple giving forms with marketing messaging to better reach new and existing donors. Multiple giving forms can help organizations boost results for event-based fundraisers, rapid response campaigns, and annual appeals, according to Krista Endsley, Sage’s senior vice president and general manager for nonprofit solutions.

“We’re offering Sage Fundraising Online in a way that allows even smaller, more resource-strapped organizations to take advantage of the service, because we’re keeping the cost to entry low with a ‘pay as you go’ model,” she said. “Donors expect to be able to give to nonprofits online, but they also want to fundraise for their favorite charities through social media. Likewise, development professionals and nonprofit executives expect software vendors to supply tools and services that are flexible, dynamic, and provide great value. Sage Fundraising Online helps to meet these needs for nonprofits and their constituents.”

Endsley also noted that Sage is making potential users aware of Sage Fundraising Online through conferences, social media and other marketing channels. In the past week, Sage previewed the SaaS offering at both NTEN’s 2010 Nonprofit Technology Conference and AFP’s International Conference on Fundraising. The Sage Fundraising Online service is also expected to be “a big focus” of the Sage Insights partner conference in May.

Sage Fundraising Online is expected to integrate with Sage Fundraising 50 V. 8.2, scheduled for release in June, as well as future Sage products. The service also integrates with Salesforce.com, and maps to a number of other customer relationship management products in the nonprofit software market.

For more information, visit www.sagenonprofit.com

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