Sage appointed company veteran Jennifer Warawa as executive vice president of partners, accountants and alliances, and announced three other executive promotions.

Warawa, promoted from her previous role as EVP of product marketing, will report to president Blair Crump and lead Sage’s network of partners and accountants, as well as the company’s technology alliances with partners like Microsoft and Salesforce.

After joining Sage in 2008, Warawa, an accountant by trade, has held a variety of leadership roles with the accounting technology company. In her most recent position, Warawa led the company’s portfolio of accounting products and market launches, including those she announced from the stage at annual user conference Sage Summit in early May.

Nick Goode, current EVP for product management, will take the role of EVP product, overseeing a merged product marketing and product management organization.

“We have an impressive portfolio of new and improved products to help all of our partners win, and there is no one more recognized or knowledgeable as an expert in our partner community than Jennifer,” said president Blair Crump in a statement. “She will be responsible for combining her deep product knowledge, her past experience of being a partner to Sage and her fantastic relationships around the world to help our partners go further and grow faster.”

Additionally, Sage announced that Alan Laing, who preceded Warawa in her new role, will be appointed managing director for the U.K. and Ireland market, where Sage is headquartered. And Nancy Harris, previous lead for Sage’s Canadian business, will now head up all of the North America business as managing director.

Sage's Jennifer Warawa presenting at Sage Summit 2017
Sage's Jennifer Warawa presenting at Sage Summit 2017

“We are proud to be the UK’s biggest tech company and Alan’s appointment reflects exactly what the business needs now – deep understanding of every customer – from entrepreneur to midmarket to enterprise,” Crump stated. “His incredible experience is an asset to our home market. “And in North America, our largest market, Nancy will give partners, customers, and investors alike the reassurance that we are ready to build on major investments, like the recent Sage Summits. These new appointments set the direction for our business and should send a clear message that we are accelerating our momentum in creating and marketing world class technology.”

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Danielle Lee

Danielle Lee

Danielle Lee, managing editor of Accounting Today, previously served as technology editor of Accounting Today and editor-in-chief of Accounting Technology.