Financial information company Sageworks has integrated with online accounting provider Xero so accounting firms using Sageworks Valuation Solution (SVS) and ProfitCents can transfer client data directly between Xero and Sageworks .

The partnership, which makes ProfitCents and SVS part of the Xero marketplace, simplifies the process for accountants, business advisors and valuation professionals to create financial health reports, projections, benchmarking reports and valuation options for their clients.

Sageworks will also soon release functionality enabling firms to receive scheduled narrative reports on their clients’ businesses based on their Xero data, allowing them to provide higher value consulting services.

ProfitCents and SVS customers can directly access Xero data fields and customize the mapping of data to create key performance indicators and ideal groupings for financial analysis using their existing Xero account structure.

“We are excited to announce our partnership with Xero,” stated Sageworks chief executive officer Scott Ogle. “At Sageworks, our goal is to help our accounting firm clients become trusted advisors to the businesses they serve, and a big part of that is reducing the amount of time spent entering data so they can spend more time with their clients. Because of this, making sure our solutions integrate with accounting firms’ existing workflows and applications is critical.”

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