Sally Glick has spent her entire career in accounting marketing. She is the president of the Association for Accounting Marketing and chief marketing officer for Roseland, N.J.-based J.H. Cohn, one of the 25 largest firms in the country.

In a Q&A with WebCPA, she discusses how the role of accounting marketers has changed, how the association she now leads has evolved, the toughest challenge faced by accounting marketing professionals today, and the advice she would give a managing partner who is hiring a marketing professional for the first time.

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