The Client Profitability Matrix

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The Client Profitability Matrix: Identify the Relationships Draining Your Firm

Forward-thinking firms understand that strategic growth isn't about adding more clients, but rather, it's about building a practice around a core group of ideal clients who energize your team and fuel your bottom line. But how do these ideal clients stack up against your current breadth of client relationships?

An honest look at your current client list goes beyond instinct. To distinguish the relationships that are propelling you forward from those that are holding you back, you need to map out how they compare to one another.

This guide provides a tangible, printable solution for mapping out your client relationships.In just a few minutes, you'll learn to identify the common client archetypes draining your firm and plot them in a simple grid to create a barometer of client value. The result may be a startling revelation that your most time-consuming clients are also your least profitable. Download the guide today to begin your journey toward a more resilient, profitable, and rewarding practice.

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