SAP and Amazon Web Services to deepen partnership

SAP is deepening its strategic partnership with Amazon Web Services, which will see the two companies collaborating on significant operational matters.

The deal centers around being able to deliver cloud adoption paired with innovation and extensibility services. Some of the specifics include:

• Use of a joint reference architecture to support complex customer requirements;
• Joint marketing planning across multiple channels, such as conferences, SAP and AWS events, as well as demand generation campaigns;
• Global sales motions in a common framework for the teams to work jointly with systems integrator partners; and,
• Dedicated personnel around the world focusing on the SAP and AWS market.

The two companies have been strategic partners since 2008 and collaborated on many projects, such as bringing RISE with SAP and the SAP Business Technology Platform to AWS.
"AWS and other infrastructure providers are becoming increasingly important to SAP's business as we help our customers benefit from digital transformation in the cloud with RISE with SAP," said Elena Ordóñez del Campo, senior vice president and strategic partner officer at SAP, in a statement. "Building on our partnership of 15 years, we move into the new year with aligned go-to-market teams in every region, an industry-leading portfolio of solutions enabled by our joint reference architecture, and a growing selection of co-innovations — all ready to help accelerate value for our customers."