A new service, AccountingMatch.com, aims to hook up small-business owners with accounting professionals who can help them, along with providing information on accounting, tax, and small-business management issues.

A beta version of the site went live in June for the Chicago market. Build Your Firm, the company that operates the site, plans to launch the site in five additional markets by the end of the year.

“We designed the AccountingMatch.com Web site to become a valuable resource for small business owners struggling with accounting, tax and business management issues,” said Build Your Firm chief marketing officer Hugh Duffy in a statement. “In researching the marketplace, we learned that small-business owners wanted something more than just a directory of accounting firms that was nothing more than an electronic telephone book. We want to ensure that visitors to AccountingMatch.com have the relevant information they need in one location, including helpful articles, financial tools and a directory of accounting professionals that we are familiar with.”

AccountingMatch.com provides a library of information, including articles on topics such as
tax break tips and estate planning. The site also provides financial tools such as tax due-date reminders, refund tracking, retirement planning calculators, and a Getting Started menu that guides users on how to select, meet and work with an accountant. 

The AccountingMatch system is set up so that accounting professionals can provide small-business owners with more information about their accounting practice prior to the initial consultation. That way, prospects have enough information to make an informed decision about which accounting firm is best for them, and participating accounting firms have higher-quality prospects.


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