Legendary accountant and educator Sid Kess has written a new book to help CPAs build their practices.
The book, published by the American Institute of CPAs' CPA2Biz arm, contains tips from Kess, a former tax partner at KPMG Peat Marwick who has spoken to over 720,000 people at the thousands of lectures and workshops he has delivered over a long career.
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Kess currently serves as an advisor for the tax law firm Kostelanetz & Fink, and continues to sponsor workshops, serve on committees, and perform an ad hoc role as career planner, mentor and friend to countless people within the accounting profession.
In his book, produced with the help of collaborator James Carberry, Kess advises readers to get a quality education but also engage in lifelong learning. He says CPAs need to find their niche and make their mark through specialization. Kess believes accountants should develop a personal brand, teach others their expertise, and provide thought leadership. He recommends that CPAs use creativity in their practice and build relationships through networking.
“People have their own goals, and I don’t suggest that others follow my approach just because it has worked for me,” Kess wrote. “But I do suggest that if you care about others and try to help others, you will succeed beyond your greatest aspirations, because relationships matter.”
