A New York-based startup company called Profitably has introduced a web-based small business analytics service in partnership with Intuit.

The company showed off the service earlier this month at the Demo Fall conference in Santa Clara, Calif. Profitably has teamed up with Intuit to access data securely in the cloud and address the more than 4 million small businesses in North America currently using Intuit’s QuickBooks software.

“Small businesses are getting killed out there in this economy, and they are far too busy for traditional financial platforms and business intelligence tools,” said Profitably CEO Adam Neary in a statement. “Profitably helps small business owners and finance managers understand where they are making money and losing money... and what they can do about it.”

Neary launched the company in March of this year with chief technology officer Francis Hwang and “chief aesthete” Chad Pugh in Manhattan’s Soho neighborhood. The Profitably concept came out of Neary’s experience helping Fortune 500 organizations grow and operate more profitably as a management consultant with the firms A.T. Kearney and AlixPartners. One of the beta customers is Stratus Prep, a graduate school admissions counseling firm. Over 100 small businesses signed up for the beta testing program that ended with the service’s formal launch earlier this month.

For more information, visit www.profitably.com.

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