It's always interesting to see when software trends are failing. Four years ago, software vendors couldn't get over their love affair with the big "enterprise" customers, ditching their small business and mid-market customers in favor of wealthier global concerns. The accounting software industry was no exception.Now the trend is reversing itself, due in part to the fact that there are only a relative handful of enterprise customers to be had - and most of them do not want to go through the pain and cost of switching accounting systems unless it is absolutely necessary. Today, the mantra is to move into the mid-market, where companies are forced by growth to upgrade their systems. Little software vendors are moving up to the mid-market; big vendors are moving down.
But it is more than that.
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