Somerset CPAs has launched a video blog on YouTube to provide businesses with advice on growth.

The video blog by Howard M. Cox, director of the firm's business consulting team, focuses on the same topics as Cox's written blog, but includes more details and content, not to mention visuals. Both are updated twice a week, and the videos are about five minutes long.

Somerset sees itself as an industry leader willing to explore unusual areas for CPA firms. "You must be willing to explore all avenues of communication," said Cox. "Blogging at its core is a leading means in today's world to reach out and interact with your community, and the video blog is another opportunity to provide advice to those who prefer to participate in a passive nature through video versus an active basis via a written blog."

In addition to the YouTube channel at www.youtube.com/user/hmccpa, Somerset is archiving the video blog on its Web site at www.somersetcpas.com/video.htm. One of the videos can also be viewed by clicking on the image below.

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