SurePrep has revealed a new logo and website in time for the company’s 15th anniversary. The rebrand is an effort to position itself more as a tax automation software provider rather than an outsourcing services company.

“Since our founding in 2002 as an outsource service provider we’ve undergone significant change,” Company CEO David Wyle stated.

More firms know SurePrep for its tax automation software than for being an outsource service provider, Wyle said. He added that with the company’s most recent offering, TaxCaddy, SurePrep’s technology now automates the entire 1040 process.

The new look “reflects both the evolution of the company as well as our vision of the future,” vice president of marketing Greg Pope said in a statement.

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