San Diego (July 24, 2003) -- Accountants are strengthening their client relationships and investing more in their practices in order to improve client service, but clients may not be aware of the expanded services available, according to a study by Intuit Inc.
The majority of accountants surveyed (76 percent) have made changes within their practice, with 19 percent adding new services to their list of client offerings, as well as 17 percent investing in new technology, according to the "Voices of Small Businesses and Accountants" study. Twenty percent of accountants are investing more in their own continuing education and industry knowledge. Professional accounting and industry associations remain key sources for training and information -- 63 percent of accountants said they belong to an industry association. The report is based on a phone survey of 250 small business owners and 250 accounting firms conducted by market research firm Decipher Inc.
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