Costa Mesa, Calif. (Jan. 13, 2004) -- In an attempt to increase its channel size, long-time accounting and business application software maker Syspro is temporarily slashing its reseller license fee by 50 percent.
Syspro, which typically charges new resellers a one-time investment of $10,000, has reduced that fee to $5,000 under a new promotion being extended to resellers in the U.S., the Caribbean, Mexico and South America. The offer is slated to end Feb. 13, but could last longer depending on its success, according to Jeff Arbuckle, Syspro’s channel development manager.
To date, Syspro has approximately 200 resellers in North America and about 30 in South America. Arbuckle said the company doesn’t have a numerical goal in mind for the attempted increase. He claims Syspro has never lost any of its resellers to its competition.
“The one clear thing we’ve seen with all of the mergers and acquisitions our competitors are doing is companies abandoning their business partners. We see this as a tremendous opportunity to expand on our channel,” Arbuckle said. “Our history and culture has been to work with our partners to see how we can best support them. This is a great opportunity to attract some strong players, particularly in manufacturing and distribution accounting, which is our primary focus.”
Arbuckle said the 25-year-old company has been admittedly selective about the firms that join its channel. He noted that Syspro looks for resellers who are committed to their specific verticals or focus and those that are willing to “see the long-term picture.”
Syspro is sending personalized e-mails to its database of potential resellers that include a letter from Arbuckle explaining the program, as well as information on the company and its applications. The company is also collecting leads from various trade shows, including the recent Pacific Design and Manufacturing Show in Anaheim, Calif., and the National Manufacturing Week conference in Chicago.
-- Seth Fineberg
