They are planning to put television screens in the Atlanta subways. It will be a news station and subway riders will be able to pick up the audio on their headphones. It reminds of the screens in elevators that run a news feed with an ad.
Then there are people who are becoming human billboards with company logos tattooed or printed on their foreheads and other body parts. And let's not forget this weekend's Oscar telecast where some stars are reportedly paid huge sums to wear gems from a certain jeweler or a dress from a particular designer.
However, nothing compares to the ads on television for prescription medicines, which seem to be primarily aimed at aging Baby Boomers. All of the medicines have these cute names. The people seem so happy in the ads playing golf, cuddling, and watching the sun set. The announcer describes how it will improve your life and then usually goes into a litany of possible side effects running from a dry throat to heart failure. That is usually followed by warnings for people who take a beta blocker and if the desired result lasts for more than four hours, you should immediately go to a hospital's emergency room.
Ads, some in very unique forms, seem to be spreading to almost everywhere. My prediction is that you will soon see an accounting firm or two take a creative jump. It might be a short video by the firm that is played on your picture cell phone. The first one could be "Section 404 PCAOB Blues" or the "Taxman Cometh."
