They are planning to put television screens in the Atlanta subways. It will be a news station and subway riders will be able to pick up the audio on their headphones. It reminds of the screens in elevators that run a news feed with an ad.

Then there are people who are becoming human billboards with company logos tattooed or printed on their foreheads and other body parts. And let's not forget this weekend's Oscar telecast where some stars are reportedly paid huge sums to wear gems from a certain jeweler or a dress from a particular designer.

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