Since most observers consider the tax prep market to be in a maturing mode, it’s important for software makers to offer their products for tryouts, early renewals and promotional pricing during the season when their customers have the time to experiment.And that time, of course, is now.
Meanwhile, the continued tinkering with the Tax Code promises to be a boon to tax preparers and to generate increased stability in the software market. Last-minute legislation just prior to the beginning of this year’s tax season, including the Alternative Minimum Tax patch, coupled with the economic stimulus payments based on filing a 2007 return, drove more taxpayers than ever to professional preparers. The trend promises to continue, with the likelihood of more tax law changes to come and ongoing legislative interest in tax reform.
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