INTUIT TAPS SCHAR AS VP, CMO: Intuit Inc. named Procter & Gamble veteran Mark Schar to the post of senior vice president and chief marketing officer of the financial and tax software provider.In that role, Schar will lead the company's efforts to acquire new customers and will be responsible for product marketing efforts - including Internet and direct marketing - advertising, customer research, business development, and communications.

Schar will report to Intuit president and chief executive Steve Bennett. Prior to coming aboard at Intuit, Schar was most recently vice president of interactive ventures and market research at P&G. He also spent 12 years as a vice president and general manager running a variety of global brands and businesses at the consumer products conglomerate.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access