Few people feel much affection for spam. Most tire of the endless appeals to enlarge various body parts, order a life-time supply of Viagra, or to partake in yet another fortune lying for the taking somewhere in Nigeria.

Legislative bodies teem with proposed rules for placing spam under the same strictures as direct mail and telemarketing calls. Businesses wail against the lost productivity. But the real problem is, what is spam? It’s unwanted until somebody sends you something you really want. Then it’s no longer spam.

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