Larger CPA firms have traditionally been interested in acquiring smaller firms, creating what might be termed a seller's market, and that situation still exists today.
But, according to Marc Rosenberg, CPA and president of the Rosenberg Associates, a management consulting firm based in Wilmette, Ill., for the first time in the history of the CPA profession, this could change to a buyer's market over the next five to 10 years. "It's all in the math," said Rosenberg. "Today, it's fairly difficult for a buyer to identify a serious, willing seller, for two reasons: Sellers realize that it's a seller's market and, as a result, either on their own or with the help of a consultant, can easily identify buyers when they are ready to sell or merge. Therefore, when buyers go shopping, the shelves are somewhat bare."
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