Love was in the air at this year's Association for Accounting Marketing Summit in Chicago.

While consultant Jennifer Wilson spent a large portion of her session on accountability, fielding the frustrations of her 30-something attendees, she helped the marketing professionals flip their aggravations into proactive emotion. Marketers looking to improve the response from top brass should enter future meetings, she stressed, from a place of "love of the other party, a love of the firm."

Motivational speaker Jon Gordon took a similar angle during his keynote. "Showing people you care about them is the best marketing you can do," he said.

The mostly Midwest-based marketers I dined with one night were not lacking in passion. Maybe it was the Cabernet, but the L-word floated freely around the table. The only time this positivity dimmed was when discussing elements of the manager/marketer dynamic.

One young marketer shared with me that after hounding management to take action on items, she goes through periods of "giving up" on certain non-responders, only to circle back and hope for a change after a few rows of ignored Outlook calendar boxes have passed.

Another confided that after a partner in her firm embraced the idea of social media, he released a thick report on why they should create a blog - in which he got the fundamental definition wrong.

Still, the mood was overwhelmingly convivial over those few days.

By the time former Chicago Bulls player Bob Love made a surprise keynote introduction to talk about a severe stuttering problem that kept him out of work post-basketball until his current position as the Bulls' director of community affairs, a strong case could be made for a summit #Love hashtag.

Do you feel the marketing love at your firm?

Let me know @ATomorrow.

- Danielle Lee

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