In my three-plus years as senior editor of Accounting Today, I've often been tasked with describing the brand-within-a-brand that I also serve as ambassador for, Accounting Tomorrow. The name itself is explanatory enough in its generalized focus on the future of accounting -- and also ripe for the kind of jokes I've heard: "What about Accounting Yesterday?"
"Yesterday," however, is actually a good place to start. It's obviously where I began, when I first came to Accounting Today and inherited the Accounting Tomorrow section from my predecessors Liz Gold and Alexandra DeFelice. I combed through the archives of the brand they created, familiarizing myself with its youthful attitude and progressive mindset.
I began writing for and interacting with readers and contributors. Everyone was so nice, smart and helpful. That realization, admittedly reached in spite of the stereotypical roadblock of "boring" that tends to work against the profession, helped spur our "Accountant of the Month" contest. The Facebook-driven campaign only widened my idea of what accountants could offer beyond April peace-of-mind.
My journalism background has included time at entertainment and other trade publications. So when the inevitable introductory inquiry of "What do you do?" arises, I sometimes have to repeat myself. Yes, an accounting magazine. And it's said with pride, especially for the kind of people I get to work with, and will continue to, as I move over to my new role as technology editor.
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