Florida-based Top 100 Firm Berkowitz Pollack Dick & Brant has rebranded itself Berkowitz Pollack Brant Advisors and Consultants.
In addition to the new name, the rebranding includes a new logo and corporate brand, which were introduced at an all-employee celebration at Joe's Stone Crab marking the end of tax season.
Nearly 100 options were considered during the months-long rebranding process. "Shorter names are easier for clients and referral sources," said managing director Richard Berkowitz. "It had been many years since we made a change and the time was right."
"The new name and logo are a better reflection of the firm today," he added. "The advisory aspect of our business is increasingly important to our clients. Entrepreneurs, international businesspeople, and individuals and families with complicated lives appreciate our advice and guidance when navigating the complex financial and tax environment."
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