Surprise! I am not going to write about AICPA president Barry Melancon's speech in which he called for a "rejuvenated accounting culture" and where CPAs hearken back to their traditional values in order to restore the profession's damaged reputation. Instead I thought I would talk about school parent groups, what was known as the PTA when I was kid eons ago, at a time when Howdy Doody was my idea of reality television. If you are too young to remember who Howdy Doody was, do some research on the Internet and while you're there, check out eBay and see how much a Howdy Doody puppet is now worth.
So what do school parents groups have to do with accountants? Many members of those groups are your clients or potential clients and one of your competitors, American Express Financial Advisors, just pulled off a masterful coup. American Express and PTO Today are working together in presenting College Funding Night as part of a series of School Family Nights. It is described as "a free informational event at schools across the country to help provide parents with the answers they need to plan for college." PTO Today is a national magazine and founder of the PTO Network, both aimed at these parent groups.
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