Memphis CPA firm Watkins Uiberall has teamed up with management consultancy J. William Appling & Associates to form Watkins Uiberall Strategic Consulting Group.

The group will specialize in providing financial, accounting, business advisory, process alignment and delivery improvements to clients in the health and medical industries, as well as other industry segments. Bill Appling, a principal with J. William Appling & Associates, will assume the role of president of the group. Appling has over 25 years of experience in the health care industry. He founded J. William Appling & Associates in 2000 to assist health care clients in achieving growth and profitability.

"The creation of Watkins Uiberall Strategic Consulting Group combines the bench strength of Watkins Uiberall's accounting expertise and J. William Appling & Associates' consulting leadership to form a comprehensive service provider for physicians, hospitals and other entities that are looking to increase profitability within their organization," said Watkins Uiberall partner Ben Watkins in a statement.

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