Small business-focused cloud accounting software provider Wave Accounting has acquired online stock research and investment tracking company Vuro.co.
Vuru’s free tool performs detailed financial analysis and distills the insights into reports that show users what they need to know to make informed investment decisions.
As part of the deal, Vuru co-founders Yoseph West and Cameron Howieson will join the Wave team in Toronto. Vuru and Wave will, for the foreseeable future, continue to operate as independent products. West and Howieson will retain oversight of Vuru’s day-to-day operations, while advising on Wave products currently under development.
“We see a great fit between Wave and Vuru,” said Wave co-founder James Lochrie. “For small business owners, the line between business and personal finances is often thin. So from day one, Wave has made it easy to track personal expenses and income in addition to business transactions. Now with Vuru, we’ll soon be able to bring investment insights into Wave, too.”
