WealthEngine has launched its nonprofit donor-prospecting system on Salesforce.com’s online AppExchange 2 marketplace.

Built using Force.com cloud-computing technology, WealthEngine for Salesforce helps nonprofit organizations identify prospects and understand donors with the propensity to give to their organization. Nonprofit clients can click from a specific prospect record in their Salesforce customer relationship management or Force.com-based Donor Management System directly to WealthEngine to access a donor or prospect's profile. Clients can also pull essential prospect information directly into constituent records within Salesforce CRM in real-time.

WealthEngine combines more than 35 data sources with relational database technology and proprietary ratings and analytics. The prospect's Propensity to Give score, estimated giving capacity, real estate holdings, board memberships and stock holdings can be exported into Salesforce CRM and used to identify the top prospects.

The Web-based software is available for a test drive and deployment at http://www.salesforce.com/appexchange/.

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