If you remember WebTrust, the AICPA's assurance program for Web sites, you may remember that the original prediction was that there would be 400 seals within a year of the program's launch.
Now, the institute is downplaying the importance of having seals displayed on Web sites. "If an organization wants a seal, the seal is available. But we're really encouraging use of the Principles & Criteria," is the official explanation. It sounds like an epitaph. The push is towards the umbrella program, Trust Services, which, if you drill down on www.aicpa.org, still has separate sections for WebTrust and SysTrust.
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