Accounting, tax and advisory services firm WeiserMazars announced its partnership in the inaugural Ford SYNC AppLink Developer Challenge, a 24-hour competition where entrepreneurs, app development teams and individuals work with Ford engineers and WeiserMazars executives to create new software and ideas for potential use with Ford’s in-car connectivity system, SYNC.

Taking place in Tel Aviv on Oct. 11-12, the challenge’s winners will take home a new 2015 Ford Fiesta while WeiserMazars will provide in-kind consulting services—ranging from tax assistance, accounting, finance services, and automotive and business consulting—for the three top winners.

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