To finish off the year, I thought it might be very worthwhile, as we get ready for New Year’s Resolutions, to consider certain ideals, courtesy of my friends at Buckingham Asset Management. They have adopted the following principles to help them serve as a trusted advisor. It bears repeating over and over because Buckingham is right on target:

Act in Client’s Best Interest “We provide advice and recommendations that are in the client’s best interest. Period. Not because we rare legally obligated to (although we are). Not because it works well as a business model (it does). Simply because it is right.” Follow Standard of Care “Pursuant to the Investment Advisors Act of 1940, we follow a fiduciary duty standard of care. This is the highest legal duty of care for a client’s welfare and one we gladly accept—in contrast to the less-stringent ‘suitability standard.’”

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