Unlike many others, I love getting tons of e-mail as it helps me see what makes an accounting firm stand out. And that was the case with the Summer 2008 issue of Rachlinnews, a PDF of which was e-mailed to me. I receive a great number of firm newsletters, those done by firms and by third-party providers.

Why was I so impressed by the newsletter from Rachlin, a Miami, Fla. firm? To begin with, each of the articles was written by a member of the firm. There is also a message from the managing partner, Larry Blum, on the front page, and he writes about the importance of recognizing and adapting to change, and challenges the readers on the subject. The lead story is about search engine optimization, a great topic, and has an excellent discussion of organic and paid search engine optimization. The article on tips for small businesses going global is informative, but more than that it shows the firm’s understanding of all it takes to ensure success in going global.

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