For the third year in a row New Jersey-based CPA firm WithumSmith+Brown took to the video format and social media to encourage its staff and promote its firm culture in a three-day video shoot that resulted in communicating its current state of the firm.

The most recent video was shown last night at the firm’s annual State of the Firm meeting in Somerset, N.J. It initially depicts three audit staffers who phone managing partner and chief executive Bill Hagaman to say they will not meet their deadline. He quickly shows up at the office where they are working to provide some encouragement, ensuing in a series of song and dance numbers, led off by a cover version of the Sugar Hill Gang’s “Rapper's Delight.”

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