Zuora, which makes enterprise software for subscription-based billing, cloud-based monetization platform provider Aria Systems, and billing platform provider Gotransverse have been named leaders in the area of recurring customer and billing management by analyst firm Forrester for the third quarter of 2017. Enterprise software giant Oracle was also assessed, but named a contender, behind such companies as SAP Hybrids and Digital River.
Forrester releases Wave reports every quarter, assessing various B2B commerce applications.
The evaluation for recurring customer and billing management looked at factors such as product vision and corporate focus, partner ecosystem, and delivery model. Companies were rated on a sliding scale from weak to strong on their current offerings, and their strategy.
The the report states that recurring billing software is a growing market driven by business professionals who “see this software as a way to manage innovative business models and solve acute billing pain points with increasingly empowered customers.” Over time, these objectives can’t be met by legacy solutions, according to the report. As such, the report states that 40 percent of global decision makers and influencers whose priority is to increase influence and brand reach in the market say they need to adopt new technology. Fifty percent of global business and technology decision makers and influencers say increasing the use of the cloud is a priority over the next 12 months, the report also states.
“Many enterprises find themselves burdened by legacy billing platforms that require coding and heavy IT intervention to introduce new offers, bundles and promotions,” said Tom Dibble, president and CEO of Aria Systems “...We believe that the leader ranking, with the highest possible scores in product vision and corporate focus, and delivery model, validates our strategic direction and core capabilities — complementing large legacy systems with agile and efficient cloud billing and monetization capabilities that enable business users to bring a wider variety of product offerings to market more quickly.”
