Talk to any audit or advisory leader today and a familiar tension emerges. There's wide consensus that AI will shape the future of the profession. But there's also uncertainty about what to do next, and even more about how to get there.
Despite years of industry buzz around AI, most firms are still navigating without a map. That's not for lack of will. It's because our profession has never had a credible, purpose-built guide for what AI transformation actually looks like.
This has left firms in a holding pattern. Many want to move forward, but hesitate without clear benchmarks or a shared vocabulary. Others are making incremental investments without a cohesive strategy. When we speak to firm leaders, the message is clear: "We don't need another call to embrace AI. We need help understanding how."
That's the gap we built the AI Maturity Framework to fill. It's the first model designed specifically for audit and advisory firms to assess their current state and chart a practical, step-by-step path forward–technically, operationally, and culturally.
Why this framework, and why now?
Our profession is built on structure, rigor and trust. But when it comes to AI, the past few years have been marked by fragmentation. Vendors and thought leaders have made sweeping predictions, but few have accounted for the reality of firm operations — things like methodology adherence, partner incentives, team capacity or engagement-specific nuances.
As a former auditor, I understand how difficult it is to change workflows that are already stretched thin. And as a founder, I've heard hundreds of firm leaders share versions of the same concern: "We know we need to modernize, but we're not sure what 'good' looks like, or how to get there without breaking what already works."
The AMF is our response. It's grounded in the lived experience of firms, not vendor aspirations. It breaks down AI transformation into six stages of autonomy, from fully manual to fully AI-orchestrated engagements. And it's designed to help firms move forward with confidence, regardless of where they're starting.
Design that reflects the reality of firm life
Every aspect of the AMF was built with intention. We started with a self-assessment tool because firms need a way to gauge progress that's both structured and adaptable. We included not just technology milestones, but also operational and cultural ones, because AI transformation isn't just about tools, it's about how people work and how firms evolve.
The tiers are meant to provide psychological safety and clarity. By breaking transformation into six levels, we help firms avoid the all-or-nothing thinking that often stalls progress. You don't need to overhaul everything at once. In fact, most firms benefit from starting with targeted use cases like document review, request list management, or testing procedures, and scaling from there.
We also built in change management guidance: how to upskill staff, how to evolve roles, how to govern new AI capabilities. Because if AI is deployed without support for the professionals using it, it won't stick.
Why this matters more than ever
The stakes are rising. The talent pipeline is shifting from a shortage to a widening skill gap. Standards are changing faster. Clients are demanding more. And firms can no longer afford to rely on outdated tools or intuition alone to navigate what's next.
At the same time, there's more noise in the market than ever. Tools are being marketed as strategies. Pilots are being confused with transformation and adding complexity rather than aiding progress. And firms are left to make decisions in the dark.
What the profession needs now is clarity on where firms are, where they're going, and how to get there. The AI Maturity Framework is not just another model. It's a blueprint built by practitioners, for practitioners. And it's a bet on the idea that with the right guidance, firms won't just adapt to the future. They'll shape it.
Audit and advisory has never lacked for smart, capable professionals. What's been missing is a clear, credible path. That's what the AMF aims to provide.
And it's why the best time to start isn't when everything is perfect. It's now.
