SocialCPAs and Inovautus Consulting have released the results of their annual survey of how accounting firms use social media, and the results are not encouraging.
The survey found that many firms are still struggling with the basics of social media. Nearly 400 firms participated in thestudy, which found that over half of the responding firms and organizations still do not have a written social media policy, according to Inovautus Consulting president Sarah Johnson Dobek.
“It’s shocking how few firms utilize tools and resources that can help them better leverage their social media efforts,” said SocialCPAs founder Barry MacQuarrie in a statement. “Many firms are looking for ROI from their social efforts, but haven’t yet invested in the tools and resources that will help them get there.”
Kerry Sullivan-Lechner, president of the Association for Accounting Marketing and marketing director at Anderson ZurMuehlen, pointed out that social media can have a positive impact on accounting firms striving for growth. “We have a terrific opportunity to learn from these results, increasing both social media training and activity to propel our firms to higher results,” she said
To get a copy of a report on the survey results, click here.