In an effort to raise the troubling level of math proficiency among elementary school children, regional CPA and business advisory firm Parente Beard created "Making the Holidays Count," an instructional book that shows how important numbers are in many of the holiday activities such as baking and gift wrapping.

To augment the release of the book, the Philadelphia-based firm staged a number of reading events at local chapters of the Boys & Girls Club in each of the firm's six regions with Paul Kinmartin, managing partner of the Philadelphia office and Parente Beard COO Jeff Ferro.