Plante & Moran will be entering the blogosphere with Managing Partner Gordon Krater at the helm, posting about culture and leadership issues. Krater’s blog will also aim to connect its 1,600 global employees.
“With the new blog, I can use social media channels to share information and observations quickly,” Krater said in a statement. “We have clients and staff members who are also interested in and willing to embrace social media. Ultimately, we want to use relevant communication vehicles to communicate effectively.”
Krater recently co-authored a business book on succession planning with former managing partner Bill Hermann to be released in the fall. He became managing partner in 2009 after Hermann’s eight-year tenure and joined the firm in 1980.
Krater’s blog is located at http://gordon-krater-blog.plantemoran.com.