Voices

Poll: Hollinden Professional Services Marketing Survey asks how firms market themselves

According tolast year'sHollinden Professional Services Marketing Survey, in which firms are polled as to their active marketing, percentage of time spent on business development, and lead generation tactics, about 80% of firms invest only 5% or less of their gross revenue on marketing themselves.

Will the numbers be any different this year? Interested firms can take part in the survey here.

For more information on Hollinden, head to their sitehere.

For reprint and licensing requests for this article, click here.
Audit Financial reporting
MORE FROM ACCOUNTING TODAY