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Between June 15th and 30th, employees fromUHY LLP’sMichigan practice, in conjunction withUHY Cares, purchased and sported nearly 200 pairs of red and white socks to be a part of the “Ronald Sock Challenge”. The challenge is both an awareness campaign and fundraiser for theRonald McDonald House Charitiesof Southeast Michigan.

The certified public accounting firm raised over $3,000 in employee donations in just over a week. With UHY adding to the success of the challenge, the total amount raised by companies across Michigan is approximately $20,000.

The challenge started as a friendly local office versus office competition for a good cause, but because it took place at the same time as UHY’s National Leadership Conference (NLC), they turned it into a company-wide event and received contributions from their colleagues around the country. Employees “socked” co-workers (pay-it-forward concept), dressing up with their families and submitting creative photos to add to the fun of the competition. 

Bob Potter, president of the mid-Michigan Chapter of Ronald McDonald House Charities, and Tom Alongi, active supporter of Ronald McDonald House Charities, were both instrumental to the success of the campaign at UHY. Potter wore a pair of the socks during his speech at the NLC which resulted in the generous donations from the attendees of the conference. He also personally offered up a cash prize to the winner of the funniest sock photo (above), 

Ronald McDonald House recently opened a new location in Detroit, and the Ronald Sock Challenge is one component of the charity’s expansion campaign. The new house will feature a much bigger living space than the current location and will allow families of sick children to feel more at home during a difficult time in their lives. Funds raised during the Ronald Sock Challenge will go towards the expansion of the house and making the families more comfortable during their stay. The goal for the expansion campaign is to raise $3 million by 2016 and they have raised nearly $2 million so far.

For more on UHY, head to their site here.