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Practice growth occurs at the intersection of services, targeted buyers and channels of distribution. The channel is how and where you and your buyer find one another. (In dating terms, it's the party, coffee shop or mutual friend that brings you and your date together).
March 1 -
In our last issue, we explored why it's better for accounting firms not to go online at all than to do it without a serious commitment; discussed how they should integrate all of their efforts; and offered some tips on tweeting. in this follow-up, we'll look at blogging, and protecting your firm's reputation online.
March 1 -
A roundup of accounting profession news from the previous month
March 1 -
Mid-range accounting software covers a wide spectrum
March 1 -
NASBA shares statistical highlights of the 2012 sittings of the test
March 1 -
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A former IRS commissioner examines the prospects for change
March 1 -
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Whether you are a top 100 firm or a small practice, adopting new technology is becoming more commonplace, yet getting everyone to buy into and properly use programs and services requires planning and a good pitch to the right people well before a purchase is made.
March 1 -