Behavioral economics and accounting

Understanding how people make their choices can be a powerful tool for accountants, and ADP vice president and chief economist Jordan Birnbaum shares how.

Jordan Birnbaum 2018 podcast screen
Retro microphone with an 'On the Air' illuminated sign on a desk, vignetted background.

Understanding how people make their choices can be a powerful tool for accountants, and ADP vice president and chief economist Jordan Birnbaum shares how.