Differentiating your firm

In today’s market, it’s crucial to stand out. Inovautus Consulting’s Sarah Johnson Dobek offers some valuable advice on that front.

Dobek Johnson differentiation podcast screen
Retro microphone with an 'On the Air' illuminated sign on a desk, vignetted background.

From their websites, their marketing materials and their elevator pitches it can be difficult to tell one accounting firm from another, but in today’s market, it’s crucial to stand out. Inovautus Consulting’s Sarah Johnson Dobek offers some valuable advice on that front.