What’s in a firm’s name?

Refreshing a practice’s image often finds accountants considering a new moniker; in this podcast, Aprio managing partner and CEO Richard Kopelman and chief marketing officer Danielle Berg share what led them to an unusual new name for their Top 100 Firm.

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Refreshing a firm’s image often finds accountants considering a new moniker; in this podcast, Aprio managing partner and CEO Richard Kopelman and chief marketing officer Danielle Berg share what led them to an unusual new name for their Top 100 Firm.