Sales and Marketing

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

The Top 100 Firm will resume the identity of one of its predecessor firms.

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

Five steps for letting small-business clients know about the new rules that could save them significant sums.

To be successful, a professional services firm needs to go where the money is.

In the accounting profession, the “product” isn’t always tangible.

It's the easiest way to get new business, but it requires a little work.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.