Sales and Marketing

Niching down your CAS practice makes marketing easier … and more effective.

SafeSend announced the rebrand of SafeSend Suite to SafeSend One, which now features the new Next Gen Gather AI solution to help professionals gather client documents.

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

What clients like to believe; Tax Court fun; auditing REITs; and other highlights from our favorite tax bloggers.

Firms often operate under the misconception that if someone has not sold accounting services, they never will.

Optimizing your presence online can maximize the reach of your client advisory services practice — and all your other practices, as well.

Podcasting is the new blogging. Everyone's doing it, and you should, too, right? Not so fast.

How do you charge sales tax when different kinds of digital product are sold together?

Starting a podcast is an investment, but it also has a very high potential upside for accountants.

A new Hinge study details the marketing tactics of high-growth accounting firms.