Sales and Marketing

CPA Dave Roberts finds it baffling that some accountants express reluctance—or even fear—about pursuing a niche practice.

So, you've come to the conclusion that in order to grow your practice or the firm you need to increase the number of referrals you receive. What took you so long?

IMGCAP(1)]As busy season arrives, the focus turns toward long hours, back-to-back client meetings, stacks (or electronic drawers) of files, and the frantic pace of filing deadlines.

It's the classic good news/bad news scenario. On the one hand, banks - many groaning under the weight of sketchy loan portfolios, besieged by aggressive regulators and a blizzard of new federal regulations - need all the help they can get from outside experts like CPAs to remain in business.

IMGCAP(1)]In 2009, I began my journey to build my own firm. The problem was that I started without any clients or prospects — just a dream. Then, I joined Twitter.

Osborne, Parsons & Rosacker LLP has become a new member of Firm Foundation, a division of RSM McGladrey.

Remember the 1990s flick, What About Bob?

IMGCAP(1)]There are tons of ways a CPA firm can use social media that are not related to Twitter or Facebook.

By now you've probably heard about our Growth & Profitability Summit (known around our office as GroPro), November 17-18 in Las Vegas. We're excited because we know it's going to be a successful gathering of accounting superstars who are sharing their tips and knowledge on how firms can grow their practices.

Sometime in the 1990s, a group of marketing types must have gotten together to come up with the next big trend for businesses to use.