Accounting Today staff scoured the Web for catchphrases that caught our eye by going beyond the boring, the predictable and the ever-present Period. For. Word. Emphasis. A sweet sixteen emerged as superior taglines that had us all itching to Click to Read More.
Clark Schaefer Hackett
Strength may not be the first word that springs to mind when considering accountants, but within this idiom, it makes perfect, concise sense.
Gallina takes the same effective concept and personalizes it. Their postmark-style anniversary logo is also a nice touch.
Kaufman, Rossin & Co.
Meanwhile, Kaufman, Rossin & Co. sees beyond the numbers altogether, presumably transporting clients to blue-sky tranquility while the firm takes care of all that pesky long division.
Marks Paneth & Shron
Marks Paneth & Shron makes math clever, and immersive, by luring prospects to their site via their new It All Adds Up campaign, to solve riddles that aren't exactly easy...earning them extra points for length of online visitor stay.
Frank, Rimerman & Co.
You can't argue with passion, especially the kind that will complete your cost segregation study. And enjoy it.
The P-word gets alliterative at BlumShapiro, but without losing its business edge. Staff may have impassioned words about their work, but they still measure them in percentages. You want that in an accountant.
Margolin, Winer & Evens
More alliteration, courtesy of Margolin, Winer & Evens, which, along with an economy of words, achieves that important roll-off-the-tongue objective for any tagline.
Hood & Strong
Hood & Strong plays to the emotion, and beginner-level piano player, in all of us, replicating their logo design in the slogan to drive the attractive point (and hopefully, Web visitors) home.
Who doesn't like a delivery? And while flowers die and chocolate rots, promise is timeless. And especially prompt around April.
WS+B wishes strength for their clients, and to be the firm to bulk them up.
Schoenfeld Mendelsohn Goldfarb
SMG doesn't forget a voice, taking clients--and their phone calls--personally.
The Bonadio Group
Bonadio similarly extolls the one-two punch of big resources and small-firm care, illustrating it all in the most adorable way possible.
Mize, Houser & Co.
You want Mize Houser takin' care of your business (every day), when their work is your gain.
Jackson Thornton's Web site scrolls through images of a few of the firm's client industries, visually cropping them to convey their detail-oriented message. But you don't have to wait out the full Flash show to get their "big picture" perspective.
Advisement is a need of every accounting client, and while that might boil down to business valuation services or audits, isn't it all just one attractive opportunity?
Macias Gini & O’Connell
While our list is unranked, we have a special place in our heart for the dry-wit honesty of Macias Gini & OConnell. And their bold-font audacity: the word "Boring" dominates their homepage, describing their mailing lists, their job opportunities and even playing on a Justin Timberlake song in the promise: "We're Bringing Boring Back." So not boring.