Digital marketing

A recent study in the U.K. found that not many firms use social media, which makes them far less visible to potential clients.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Practitioners weigh in on whether texting is a good idea, and their preferred ways to communicate.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.

Accounting firms’ most common mistakes involve focusing on themselves, not their clients.

Infrastructure fantasies; trouble with the U.S.-Malta Treaty; the future of contactless prep; and other highlights from our favorite tax bloggers.

A new era calls for new approaches to client acquisition and client experience.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

The Top 10 Firm is bolstering its tech services by acquiring DemandGen International Inc., a digital marketing strategy and technology services agency.